DIGITAL PRODUCT DESIGN / 2026
I’m Irene Aracil, a Lead Product Designer working end-to-end across research, product strategy, UX/UI and design systems. I turn complex user and business needs into clear, scalable digital products. From strategic definition to real product impact.
Selected Work
The work I'm proud of
About me
The person behind the work

I work end-to-end across discovery, UX, UI and Design Systems, with experience designing B2B SaaS products, marketplaces and data-heavy platforms. I’m especially interested in systems, information architecture and product decisions that can scale over time.
Expertise
What I do
01
Product Strategy
Turning user, business and technical needs into clear product direction.
02
UX & Interaction
Understanding real behaviour to design clear flows for tasks, systems and user journeys.
03
Data & Information
Making information easier to understand, navigate and act on.
04
Design Systems
Building scalable foundations that keep products consistent as they grow.
05
Visual & UI
Crafting refined interfaces with strong visual hierarchy and attention to detail.
06
Creative Direction
Shaping visual concepts and design languages that give products a coherent identity.

